Marketo Core Essentials 2
TBA – please register your interest to be informed when new dates are released.
Virtual or onsite
Virtual – £800
Onsite – Please call
About this course
Now that you have mastered the basics, it’s time to take your marketing efforts to the next level, using advanced automation to nurture your customers and build better and stronger relationships.
In this 2-day course you will see how a multi stream Engagement program is set up to transition people from one content path to another, how to further personalise your content with MyTokens and Snippets and how to use advanced form features. You will also learn how to add Tags, clone assets, nest other programs and how to archive old initiatives.
- Advanced users
- Marketing Managers
- Senior Executives
- How to set up a multi-stream nurture campaign
- How to transition people from one content path to another
- How to nest one program in another
- What lead scoring is
- More advanced automation
- What a Snippet is and how to personalise your assets further
- How to add custom Tags and multiple period costs
- How to add and use the marketing calendar
- How to use the Marketo Program templates
- How to create dynamic landing pages
- How to introduce advanced form features