Marketo Core Essentials 1


TBA – please register your interest to be informed when new dates are released.


Two days


Virtual or onsite




Virtual – £800
Onsite – Please call

About this course

Whether you are brand new to Marketo or need a recap, this course will help you to learn the basics of Marketo, taking you through sending emails, nurturing your customers and gating your content.

We focus on having good naming conventions, folder structure, creating and managing your marketing initiatives and analysing your results.

Target audience

  • New users
  • Marketing executives
  • Marketing managers

Learning outcomes

  • How to add people into your database
  • How to set up and edit emails
  • How to add an A/B tests
  • How to segment your database
  • How to add personalisation with tokens and dynamic content
  • Identify the different nurturing strategies
  • What the Engagement Program does
  • How to gate content
  • What the different landing pages are
  • How to create forms
  • Automation rule logic
  • Basic reporting to analyse your marketing efforts

Register your interest

Please complete the form with your details and we’ll give you a callback to confirm your booking or discuss your training requirements. Alternatively please call us on +44 (0) 845 680 5409.


Youwe UK Limited may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the same timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.