How to set up lead scoring and interesting moments in Marketo


TBA – please register your interest to be informed when new dates are released.




Virtual or onsite




Virtual – £300
Onsite – Please call

About this course

It is essential that both Sales and Marketing collaborate to identify the right prospect to market and sell to. During this session, you will understand why scoring is relevant, how to create scoring for your business and interesting moments. We will teach you how to achieve Sales and Marketing alignment, by giving Sales the ability to input and how best to integrate with the CRM.

Target audience

  • Advanced marketing users
  • Sales managers

Learning outcomes

  • Why it is important to align Sales and Marketing teams
  • How to integrate sales and marketing
  • Working with Sales to map out marketing initiatives
  • Demographic and behaviour scoring
  • Maintaining your scoring parameters
  • What Interesting Moments are and how to implement them?

Register your interest

Please complete the form with your details and we’ll give you a callback to confirm your booking or discuss your training requirements. Alternatively please call us on +44 (0) 845 680 5409.


Youwe UK Limited may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the same timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.