How to create and use an engagement program to nurture your database in Marketo


TBA – please register your interest to be informed when new dates are released.


Half day







About this course

Whether you want to simply nurture your customers through individual pieces of content at a slow pace or you want to make your lead nurturing campaign complex using many different streams and programs you will need to plan, build and test. This training session will help you understand different nurturing strategies, when to use the engagement program and how to transition people from one stream or program to the next.

Target audience

  • PR/Events Marketers
  • Digital Marketers
  • Marketing Managers

Learning outcomes

  • When to use the Engagement Program
  • The different nurturing campaigns that can be used
  • What a multi-stream nurture is and how to set it up
  • How to transition people from one stream/program to another
  • What a cadence is and how to set it
  • How to plan, build and trigger your Engagement Program
  • What exhausted leads are, and the next best action is?
  • Building of Smart Campaigns
  • Asset building and cloning
  • Nesting programs within an Engagement program
  • Reporting

Register your interest

Please complete the form with your details and we’ll give you a callback to confirm your booking or discuss your training requirements. Alternatively please call us on +44 (0) 845 680 5409.


Youwe UK Limited may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the same timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.