How to create and run an online event in Marketo


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About this course

On this training course, you will learn when and how to set up your digital event or webinar. Covering the initial set up, using the Launchpoint application to sync the webinar directly to Marketo and being able to analyse the data that is generated from running such events.

Target audience

  • PR/Events Marketers
  • Digital Marketers
  • Marketing Managers

Learning outcomes

  • How to plan your online event
  • How to create and add Mytokens to your assets
  • Recognise when to use the Event Program and which channel is best
  • Power your online event using Smart Campaigns
  • Set up the GotoWebinar sync
  • How to add assets to your Event Program
  • Analyse data before and after your event
  • Recreate a similar online event by cloning

Register your interest

Please complete the form with your details and we’ll give you a callback to confirm your booking or discuss your training requirements. Alternatively please call us on +44 (0) 845 680 5409.


Youwe UK Limited may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the same timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.