How to create and run a live event in Marketo


Contact us for availability


Half day







About this course

Making sure your live event marketing runs smoothly key to a successful campaign. As a scenario-based training course, our hands-on approach will help you understand why, and teach you how, to set up and run live events within Marketo.

The course includes program build, syncing the Marketo app, managing attendees; creating the entire event process from start to finish, including post-event reporting and actions.

Target audience

  • PR/Events Marketers
  • Digital Marketers
  • Marketing Managers

Learning outcomes

  • How to plan your live event
  • How to create and add Mytokens to your assets
  • Recognise when to use the Event Program and which channel is best
  • Power your event using Smart Campaigns
  • Set up the Live Event Check-in app
  • How to build and add assets to your Event Program
  • Analyse data before and after your event
  • Recreate a similar event by cloning

Register your interest

Please complete the form with your details and we’ll give you a callback to confirm your booking or discuss your training requirements. Alternatively please call us on +44 (0) 845 680 5409.


Youwe UK Limited may cancel or reschedule a course at its discretion and will use reasonable efforts to notify registered students one week in advance. Courses may be rescheduled up to five business days before the event. If a student does not reschedule within the same timeframe specified or does not attend a course for which they are registered, the ability to reschedule is forfeited.